Top notes: Ragoon creeper
Heart notes: Tuberose
Base notes: Jasmine Bud
The bottle is not designed to seduce men, but to keep company with the women that wear the perfume”. Alessandro Michele, Gucci Creative Director
Gucci Bloom is a rich white floral scent that transports to a colourful and diverse garden verdant with flowers and plants. Blended by master perfumer Alberto Morillas with direction from Alessandro Michele, the fragrance is created to unfold like its name.
Rangoon Creeper–Used for the first time in perfumery and discovered in South India, it changes colour from white to red when it blooms.
Tuberose-Highly concentrated Natural Tuberose absolute harvested from India is interlaced with other floral notes to blossom out in a unique expression.
Jasmine–Jasmine bud extract blends a natural quality of jasmine and captive molecules to impart a fresh green and petal scent on the skin.
Gucci Bloom celebrates the authenticity, vitality, and diversity of the women of Gucci.
Encapsulating the very meaning of Gucci Bloom, the campaign’s idea is revealed through the contemporary women of Gucci: actress Dakota Johnson, actress and model Hari Nef, and artist Petra Collins. They wear Gucci Bloom during their day in the city, and it changes the surrounding urban environment into an imaginary stroll in a fantastical English garden: tea on a pavement flourishing with blooms, walking in an apartment overgrown with verdant plants, or swimming at dusk in a lake entangled with shimmering flowers and reeds. Dancing, strolling, rejoicing in being free, and full of life: this trio embodies Gucci’s new vitality and the captivating, transporting nature of Gucci Bloom.
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